For Topro Step, a Norwegian brand dedicated to helping elderly individuals climb staircases safely, we were entrusted with the concept development, casting, production, and editing of a compelling TV and online campaign.
The goal was to create an impactful narrative that highlighted both the functionality and emotional value of Topro Step – showing not just a product, but a solution that empowers independence and improves daily life.
A well-rounded campaign that seamlessly combined authentic storytelling with engaging visuals, effectively showcasing Topro Step as a reliable and essential aid for safe and confident mobility. Safety, independence, and dignity – one step at a time.
Agency: Videobeat
Scope: Concept, Casting, Production, Art Direction
Content: TV and Online Campaign
