For animonda Petfood, a brand dedicated to providing high-quality, nutritious pet food, we crafted campaigns that celebrates the genuine bond between pets and their owners. Known for their commitment to transparency and animal well-being, animonda stands for more than just pet food – it represents trust, care, and quality nutrition for our beloved companions.
Our task was to create visually engaging Social Media content for Instagram and Facebook that resonates with pet owners while reflecting animonda’s brand values. Through a combination of story-driven visuals, heartfelt moments, and authentic storytelling, we highlighted the joy, love, and trust that pets bring into our lives every day. The creative process involved strategy, concept development, production, and editing to ensure every frame captured the essence of animonda’s mission. From playful moments in sunlit fields to quiet, loving connections at home, each piece of content was designed to evoke an emotional response and build a deeper connection with the audience.
To ensure a cohesive and recognizable brand presence across all touchpoints, we developed a comprehensive design manual for animonda. This guide serves as the ultimate reference for maintaining visual consistency, covering everything from logo usage, typography, and color palettes to photography style and tone of voice. Every detail was meticulously crafted to reflect animonda's core values: authenticity, trust, and love for animals. The manual not only empowers internal teams but also external partners to create aligned and impactful communication materials. By establishing clear guidelines, the design manual guarantees that every visual expression – whether on packaging, social media, or campaigns – remains unmistakably animonda, reinforcing a strong and consistent brand identity at every glance.
Each of animonda's sub-brands – Carny, Vom Feinsten, or Gran Carno – tells its own story, catering to unique audiences while staying true to the overarching brand values. Our campaigns and productions were carefully tailored to highlight the distinct identity of each product line, ensuring they resonated with their specific target groups.
For Carny, the focus was on authenticity and natural ingredients, capturing moments of cats enjoying pure, protein-rich meals. Vom Feinsten, with its premium appeal, was presented with elegance and sophistication, showcasing carefully prepared recipes for discerning pets. Meanwhile, Gran Carno emphasized robustness and strength, appealing to dog owners who prioritize hearty, meaty meals for their companions.
From concept development to production and final execution, every campaign was brought to life through engaging visuals, storytelling-driven content, and platform-specific strategies. Whether it was through high-quality imagery, emotional video productions, or impactful social media assets, each sub-brand's essence was vividly communicated, strengthening brand loyalty and driving meaningful connections with pet owners worldwide.
From cozy home scenes to vibrant outdoor adventures, our production team in Cape Town meticulously crafted visual narratives with us that felt personal and relatable. Every shot was planned to highlight the joy and trust shared between pets and their owners, while subtly placing Animonda’s products in the spotlight.
The different aspects of our collaboration brought animonda’s commitment to premium pet nutrition to life through emotional storytelling and visually compelling narratives. Every piece of content was crafted to highlight the unique bond between pets and their owners, creating moments of connection that resonated deeply with audiences.
By blending authentic visuals, relatable stories, and a focus on care and quality, the campaigns strengthened animonda’s presence and reinforced the brand’s promise to deliver only the best for pets.
Agency: Fluent AG
Scope: Concept, Art Direction, Design, Social Media
Content: Emotionally engaging storytelling showcasing the trust and love between pets and their owners.
