AIDA Cruises stands for unforgettable moments at sea, combining relaxation, adventure, and luxury into a seamless experience. With a focus on authentic storytelling and vibrant visuals, we brought the spirit of AIDA to life across multiple touchpoints, highlighting the brand's promise of joyful exploration and unmatched hospitality.
The AIDA logo, with its iconic smiling lips and bright eyes, has become a symbol of joy, adventure, and unforgettable experiences at sea. Over the years, the logo has evolved subtly to align with modern design trends while preserving its recognizable charm. Each refinement focused on enhancing clarity, scalability, and emotional connection, ensuring the logo remains timeless across digital and print platforms. This evolution reflects AIDA's commitment to staying fresh and vibrant while honoring its heritage.
Through captivating campaigns, we crafted narratives that celebrated the freedom and wonder of life with AIDA. Each piece of content transported audiences to exotic destinations, showcasing the unique experiences and heartfelt moments that make an AIDA cruise truly special. From vibrant on-deck productions to serene moments at breathtaking destinations, every shoot captured the essence of discovery and connection that defines the AIDA experience.
The AIDA Magazine serves as an essential touchpoint for guests, both on board and beyond. Designed to inspire and inform, it captures the spirit of discovery that defines the AIDA experience. With engaging articles, breathtaking imagery, and exclusive travel tips, the magazine creates an immersive journey even before guests step on board. Every issue is a blend of storytelling and strategic design, reinforcing AIDA's brand narrative and keeping the excitement alive long after the voyage ends.
EXPI News is AIDA's dedicated communication literature for travel agents and industry professionals. It delivers essential updates, promotional highlights, and insider knowledge to empower partners with the tools they need for success. With a clear layout, engaging content, and actionable insights, EXPI News strengthens the collaboration between AIDA and its network of travel experts, ensuring a seamless flow of information.
The AIDA Catalogue is more than just a guide – it’s an invitation to explore. Carefully curated, it showcases the diverse routes, onboard amenities, and exclusive experiences that define an AIDA cruise. With stunning imagery, detailed itineraries, and compelling storytelling, the catalogue inspires travelers to dream, plan, and embark on their next adventure at sea. It serves as a gateway to a world of unforgettable moments.
Transparency, responsibility, and a vision for a greener future – these are the cornerstones of the AIDA Sustainability Report. This comprehensive document goes beyond numbers and facts, offering a clear narrative about AIDA's commitment to environmental protection, social responsibility, and sustainable innovation. Through thoughtful design, structured content, and impactful visuals, the report translates complex data into an engaging story that resonates with stakeholders and guests.
With a commitment to excellence and innovation, every project with AIDA Cruises was an opportunity to push creative boundaries. From initial concept to final execution, our collaboration resulted in content that not only informed but also inspired. Let’s set sail – one unforgettable moment at a time.
Agency: Fluent AG
Scope: Concept, Art Direction, Corporate Design, Editorial
Content: Story-driven visuals, literature and campaigns that capture the magic of cruising.
